Basics of affiliate marketing

Affiliate marketing has many descriptions, yet all have the same meaning. Affiliate marketing is a huge business piece on the Internet and not as easy as showing before and after photos of nose surgery. It is a cooperative effort between merchants and an affiliate’s website. For many years now, affiliate marketing has proved to be a cost-efficient, measurable method of delivering long-tern results. It has become famous for Internet sites who are trying to make some extra or additional income for their site. Every day, people get interested to affiliate marketing and want to make money out of it. But in many cases, these new affiliates do not fully understand the affiliate world and make costly mistakes. In other words, affiliate marketing has often been misunderstood.

One of the common misconceptions that are being associated about affiliate marketing is “selling”, though selling is an important activity of affiliate marketing and the central function of a business operation. Another is that affiliate marketing is commonly linked with “advertising”. While the importance of advertising in marketing a certain product is not to be underestimated, the fact of the matter is, advertising like selling, is merely a part of the many functions of marketing

In affiliate marketing, an affiliate is compensated for every visitor, subscriber and/or customer provided through his efforts. The said compensation may be made based on a certain value for each visit. The most attractive aspect of affiliate marketing from the merchant’s viewpoint is that no payment is due to an affiliate until results are appreciated. Affiliate marketing is typically being run by affiliate networks and this affiliate networks are composed of two functional bodies, the group affiliates and the group merchants. Each has their special function and role when it comes to affiliate marketing. The affiliate network acts as a third party between the merchant and the associated affiliates. The network provides the technology to deliver the merchant’s campaigns and offers. The affiliate network also collects commission fees from the merchant and then pays the affiliates which are part of the program.

The merchant is any web site owner that wants or desires to take advantage of performance based marketing. The benefits to the merchant are many. First, the merchant maintains and operates the affiliate program. If it would be extracted, the merchant needs to do their part by researching interested affiliate websites to ensure that they are a good fit for that particular website. Finding a fit for their merchandise would be the key to more generated income. The merchant has access to markets and customers without him spending valuable time searching out. Banner ads on affiliate sites are not distracting to the site user. It might produce interest for that product and drive the consumer to the merchants’ website. It is also the merchant who decides how much he is willing to pay for each sale that results from a visitor sent from an affiliate.

The affiliate or the affiliate marketer also sees a lot of benefits. The affiliate is a web site owner that promotes one or more merchants and their affiliate programs. Affiliate marketing can generate a full-time income for the affiliate. But this is not an easy task to accomplish. The affiliate needs to have a better understanding with the merchant what the commission will be, expected payment method and time involved in the contract. The affiliate has also the responsibility to stand for the merchandise their user based would be most interested in. For example, if the site has a user base of mainly stay-at-home mothers, then on-line job openings such as surveys would be a good match for them. This group would also appreciate direct links to children’s products and informational sites. Merchandisers often provide targeted, best-seller items and personal support to their affiliate. They often offer sales promotions that will benefit the merchandiser as well as the affiliate.

Affiliate marketing is a great situation for both the marketer and the affiliate. If they would work together, they can be an advantage to both. Plus the fact that it seems to make sense, it is easy and inexpensive way to start, and you can be up and running within a few days. But there is one thing to consider, it is how to get traffic and make your offer different than all others.

    26 thoughts on “Basics of affiliate marketing”

    1. I am starting an affiliate marketing site and need inexpensive ways to learn the following:

      -Professional site creation using Dreamweaver. (need more advanced tutorials, all the ones i find are for beginners. I already know the basics.)
      -Correct traffic direction. Everything associated. (SEO, Backlinks, content optimization, psychological advertising etc.)
      -Domain/web-hosting (whats the best or is there a better option?)

      Anything else anybody wants to add or any advice that you feel I should know would be much appreciated. I’m determined to make this happen no matter what.

      Please don’t post your programs or software you’re selling for affiliate marketing, I know how these questions usually go. If anything give me a list of programs that work very well (preferably under $80 as I do have a rather limited budget at the moment). Very much appreciated.

    2. Hi there all Affiliate Marketers.

      Hopefully this has got your attention, I have been an affiliate marketer for a few months and I do know some of the basics. I have recently come across Admob and was wondering what are the best programs to use? I have signed up to a few and started to run a campaign on Admob but cause it takes them 24 hours for them to approve a campaign I don’t know my results yet? (btw I started this campaign yesterday just as a test) So far I have signed up to a program called Offermobi, also Commission Junction which I have used in the passed with great success, but can’t seem to find any offers on Commission Junction for Mobile advertising, where do you find these?

      I understand that affiliate market is all about trying to sell people products, so please don’t recommend any products just so you can make a quick buck. I am really looking for a bit of advise so I asking you to help a fellow affiliate marketer in kind. Maybe one day I can return the favour.

      Thanking you in advance.

      Ronnie.

    3. Hi there all Affiliate Marketers.

      Hopefully this has got your attention, I have been an affiliate marketer for a few months and I do know some of the basics. I have recently come across Admob and was wondering what are the best programs to use? I have signed up to a few and started to run a campaign on Admob but cause it takes them 24 hours for them to approve a campaign I don’t know my results yet? (btw I started this campaign yesterday just as a test) So far I have signed up to a program called Offermobi, also Commission Junction which I have used in the passed with great success, but can’t seem to find any offers on Commission Junction for Mobile advertising, where do you find these?

      I understand that affiliate market is all about trying to sell people products, so please don’t recommend any products just so you can make a quick buck. I am really looking for a bit of advise so I asking you to help a fellow affiliate marketer in kind. Maybe one day I can return the favour.

      Thanking you in advance.

      Ronnie.

    4. Hi there all Affiliate Marketers.

      Hopefully this has got your attention, I have been an affiliate marketer for a few months and I do know some of the basics. I have recently come across Admob and was wondering what are the best programs to use? I have signed up to a few and started to run a campaign on Admob but cause it takes them 24 hours for them to approve a campaign I don’t know my results yet? (btw I started this campaign yesterday just as a test) So far I have signed up to a program called Offermobi, also Commission Junction which I have used in the passed with great success, but can’t seem to find any offers on Commission Junction for Mobile advertising, where do you find these?

      I understand that affiliate market is all about trying to sell people products, so please don’t recommend any products just so you can make a quick buck. I am really looking for a bit of advise so I asking you to help a fellow affiliate marketer in kind. Maybe one day I can return the favour.

      Thanking you in advance.

      Ronnie.

    5. Hi there all Affiliate Marketers.

      Hopefully this has got your attention, I have been an affiliate marketer for a few months and I do know some of the basics. I have recently come across Admob and was wondering what are the best programs to use? I have signed up to a few and started to run a campaign on Admob but cause it takes them 24 hours for them to approve a campaign I don’t know my results yet? (btw I started this campaign yesterday just as a test) So far I have signed up to a program called Offermobi, also Commission Junction which I have used in the passed with great success, but can’t seem to find any offers on Commission Junction for Mobile advertising, where do you find these?

      I understand that affiliate market is all about trying to sell people products, so please don’t recommend any products just so you can make a quick buck. I am really looking for a bit of advise so I asking you to help a fellow affiliate marketer in kind. Maybe one day I can return the favour.

      Thanking you in advance.

      Ronnie.

    6. Hi there all Affiliate Marketers.

      Hopefully this has got your attention, I have been an affiliate marketer for a few months and I do know some of the basics. I have recently come across Admob and was wondering what are the best programs to use? I have signed up to a few and started to run a campaign on Admob but cause it takes them 24 hours for them to approve a campaign I don’t know my results yet? (btw I started this campaign yesterday just as a test) So far I have signed up to a program called Offermobi, also Commission Junction which I have used in the passed with great success, but can’t seem to find any offers on Commission Junction for Mobile advertising, where do you find these?

      I understand that affiliate market is all about trying to sell people products, so please don’t recommend any products just so you can make a quick buck. I am really looking for a bit of advise so I asking you to help a fellow affiliate marketer in kind. Maybe one day I can return the favour.

      Thanking you in advance.

      Ronnie.

    7. Hi there,

      A year ago, a funny, amazing, and hard-to-believe thing happened to me. Let me tell you about it.

      I was working for a company for about five years, when I began to see the writing on the wall. Sales were down, and there were a lot of high salaried sales executives doing very little. There was nobody to blame for this. It was largely due to the economy.

      I started to feel very vulnerable, as if my job security wasn’t, well, secure. I began to investigate other opportunities in my industry. After some time, I found one. A nice one at that!
      So, I made the decision to leave my current employer for the new opportunity. On Monday morning, I was going to resign.

      When I sat down with my boss and explained the situation to him, he looked at me in disbelief. He then proceeds to tell me that on Thursday, just three days from that moment, our vice president was flying into town to LAY ME OFF!!!

      I dodged a real bullet. But it made me realize something important. Never, ever, assume that your job, if you are an employee, will be there tomorrow. It just might not be.

      I had to make a plan to protect my family from something like this happening again. I got lucky this time, but I doubt I’d be so lucky the next time.

      Because of what happened to me a year ago, I am committed to learning all I can about constructing an online, web based business.

      I’ve gathered A LOT of information on the basics of HTML, web editors, web hosting, domain registrars, FTP clients, autoresponders, list building, and so on.

      The first thing I did was look for some basic information that would explain things in PLAIN LANGUAGE, and not web-jargon. Learning the jargon is actually helpful, but coming from no experience in the field, I really wanted to find something for the average Joe.

      I finally found a great (and absolutely FREE) source of the exact information I was looking for. If you are just starting out with websites, etc. (like me), check out http://www.webpagemadesimple.com. Like I said, it is FREE. 100%.

      I know that this basic knowledge is only the tip of the iceberg, so to speak, but the more I learn, the more confidence I am gaining. I do now believe that it IS possible for me to accomplish my goal.
      What is my goal? My goal is to build an online business that will, with my hard work, eventual match my current income. This way, If and when I suffer another “downsizing”, my family and I will be more prepared.

      Who knows, maybe I will become super successful online. Crazier things have happened.

      I would TRULY appreciate any advice that anyone in this forum would be willing to share about developing new products, SEO, affiliate marketing, or anything else.

      Like I said, I am committed to this. I’m actually becoming a little obsessed with it!
      Thanks for reading. Have a great day!

    8. Hi there all Affiliate Marketers.

      Hopefully this has got your attention, I have been an affiliate marketer for a few months and I do know some of the basics. I have recently come across Admob and was wondering what are the best programs to use? I have signed up to a few and started to run a campaign on Admob but cause it takes them 24 hours for them to approve a campaign I don’t know my results yet? (btw I started this campaign yesterday just as a test) So far I have signed up to a program called Offermobi, also Commission Junction which I have used in the passed with great success, but can’t seem to find any offers on Commission Junction for Mobile advertising, where do you find these?

      I understand that affiliate market is all about trying to sell people products, so please don’t recommend any products just so you can make a quick buck. I am really looking for a bit of advise so I asking you to help a fellow affiliate marketer in kind. Maybe one day I can return the favour.

      Thanking you in advance.

      Ronnie.

    9. I am starting an affiliate marketing site and need inexpensive ways to learn the following:

      -Professional site creation using Dreamweaver. (need more advanced tutorials, all the ones i find are for beginners. I already know the basics.)
      -Correct traffic direction. Everything associated. (SEO, Backlinks, content optimization, psychological advertising etc.)
      -Domain/web-hosting (whats the best or is there a better option?)

      Anything else anybody wants to add or any advice that you feel I should know would be much appreciated. I’m determined to make this happen no matter what.

      Please don’t post your programs or software you’re selling for affiliate marketing, I know how these questions usually go. If anything give me a list of programs that work very well (preferably under $80 as I do have a rather limited budget at the moment). Very much appreciated.

    10. I am starting an affiliate marketing site and need inexpensive ways to learn the following:

      -Professional site creation using Dreamweaver. (need more advanced tutorials, all the ones i find are for beginners. I already know the basics.)
      -Correct traffic direction. Everything associated. (SEO, Backlinks, content optimization, psychological advertising etc.)
      -Domain/web-hosting (whats the best or is there a better option?)

      Anything else anybody wants to add or any advice that you feel I should know would be much appreciated. I’m determined to make this happen no matter what.

      Please don’t post your programs or software you’re selling for affiliate marketing, I know how these questions usually go. If anything give me a list of programs that work very well (preferably under $80 as I do have a rather limited budget at the moment). Very much appreciated.

    11. I am starting an affiliate marketing site and need inexpensive ways to learn the following:

      -Professional site creation using Dreamweaver. (need more advanced tutorials, all the ones i find are for beginners. I already know the basics.)
      -Correct traffic direction. Everything associated. (SEO, Backlinks, content optimization, psychological advertising etc.)
      -Domain/web-hosting (whats the best or is there a better option?)

      Anything else anybody wants to add or any advice that you feel I should know would be much appreciated. I’m determined to make this happen no matter what.

      Please don’t post your programs or software you’re selling for affiliate marketing, I know how these questions usually go. If anything give me a list of programs that work very well (preferably under $80 as I do have a rather limited budget at the moment). Very much appreciated.

    12. Hi there all Affiliate Marketers.

      Hopefully this has got your attention, I have been an affiliate marketer for a few months and I do know some of the basics. I have recently come across Admob and was wondering what are the best programs to use? I have signed up to a few and started to run a campaign on Admob but cause it takes them 24 hours for them to approve a campaign I don’t know my results yet? (btw I started this campaign yesterday just as a test) So far I have signed up to a program called Offermobi, also Commission Junction which I have used in the passed with great success, but can’t seem to find any offers on Commission Junction for Mobile advertising, where do you find these?

      I understand that affiliate market is all about trying to sell people products, so please don’t recommend any products just so you can make a quick buck. I am really looking for a bit of advise so I asking you to help a fellow affiliate marketer in kind. Maybe one day I can return the favour.

      Thanking you in advance.

      Ronnie.

    13. I am starting an affiliate marketing site and need inexpensive ways to learn the following:

      -Professional site creation using Dreamweaver. (need more advanced tutorials, all the ones i find are for beginners. I already know the basics.)
      -Correct traffic direction. Everything associated. (SEO, Backlinks, content optimization, psychological advertising etc.)
      -Domain/web-hosting (whats the best or is there a better option?)

      Anything else anybody wants to add or any advice that you feel I should know would be much appreciated. I’m determined to make this happen no matter what.

      Please don’t post your programs or software you’re selling for affiliate marketing, I know how these questions usually go. If anything give me a list of programs that work very well (preferably under $80 as I do have a rather limited budget at the moment). Very much appreciated.

    14. Hi there,

      A year ago, a funny, amazing, and hard-to-believe thing happened to me. Let me tell you about it.

      I was working for a company for about five years, when I began to see the writing on the wall. Sales were down, and there were a lot of high salaried sales executives doing very little. There was nobody to blame for this. It was largely due to the economy.

      I started to feel very vulnerable, as if my job security wasn’t, well, secure. I began to investigate other opportunities in my industry. After some time, I found one. A nice one at that!
      So, I made the decision to leave my current employer for the new opportunity. On Monday morning, I was going to resign.

      When I sat down with my boss and explained the situation to him, he looked at me in disbelief. He then proceeds to tell me that on Thursday, just three days from that moment, our vice president was flying into town to LAY ME OFF!!!

      I dodged a real bullet. But it made me realize something important. Never, ever, assume that your job, if you are an employee, will be there tomorrow. It just might not be.

      I had to make a plan to protect my family from something like this happening again. I got lucky this time, but I doubt I’d be so lucky the next time.

      Because of what happened to me a year ago, I am committed to learning all I can about constructing an online, web based business.

      I’ve gathered A LOT of information on the basics of HTML, web editors, web hosting, domain registrars, FTP clients, autoresponders, list building, and so on.

      The first thing I did was look for some basic information that would explain things in PLAIN LANGUAGE, and not web-jargon. Learning the jargon is actually helpful, but coming from no experience in the field, I really wanted to find something for the average Joe.

      I finally found a great (and absolutely FREE) source of the exact information I was looking for. If you are just starting out with websites, etc. (like me), check out http://www.webpagemadesimple.com. Like I said, it is FREE. 100%.

      I know that this basic knowledge is only the tip of the iceberg, so to speak, but the more I learn, the more confidence I am gaining. I do now believe that it IS possible for me to accomplish my goal.
      What is my goal? My goal is to build an online business that will, with my hard work, eventual match my current income. This way, If and when I suffer another “downsizing”, my family and I will be more prepared.

      Who knows, maybe I will become super successful online. Crazier things have happened.

      I would TRULY appreciate any advice that anyone in this forum would be willing to share about developing new products, SEO, affiliate marketing, or anything else.

      Like I said, I am committed to this. I’m actually becoming a little obsessed with it!
      Thanks for reading. Have a great day!

    15. I am starting an affiliate marketing site and need inexpensive ways to learn the following:

      -Professional site creation using Dreamweaver. (need more advanced tutorials, all the ones i find are for beginners. I already know the basics.)
      -Correct traffic direction. Everything associated. (SEO, Backlinks, content optimization, psychological advertising etc.)
      -Domain/web-hosting (whats the best or is there a better option?)

      Anything else anybody wants to add or any advice that you feel I should know would be much appreciated. I’m determined to make this happen no matter what.

      Please don’t post your programs or software you’re selling for affiliate marketing, I know how these questions usually go. If anything give me a list of programs that work very well (preferably under $80 as I do have a rather limited budget at the moment). Very much appreciated.

    16. I am starting an affiliate marketing site and need inexpensive ways to learn the following:

      -Professional site creation using Dreamweaver. (need more advanced tutorials, all the ones i find are for beginners. I already know the basics.)
      -Correct traffic direction. Everything associated. (SEO, Backlinks, content optimization, psychological advertising etc.)
      -Domain/web-hosting (whats the best or is there a better option?)

      Anything else anybody wants to add or any advice that you feel I should know would be much appreciated. I’m determined to make this happen no matter what.

      Please don’t post your programs or software you’re selling for affiliate marketing, I know how these questions usually go. If anything give me a list of programs that work very well (preferably under $80 as I do have a rather limited budget at the moment). Very much appreciated.

    17. Hi there all Affiliate Marketers.

      Hopefully this has got your attention, I have been an affiliate marketer for a few months and I do know some of the basics. I have recently come across Admob and was wondering what are the best programs to use? I have signed up to a few and started to run a campaign on Admob but cause it takes them 24 hours for them to approve a campaign I don’t know my results yet? (btw I started this campaign yesterday just as a test) So far I have signed up to a program called Offermobi, also Commission Junction which I have used in the passed with great success, but can’t seem to find any offers on Commission Junction for Mobile advertising, where do you find these?

      I understand that affiliate market is all about trying to sell people products, so please don’t recommend any products just so you can make a quick buck. I am really looking for a bit of advise so I asking you to help a fellow affiliate marketer in kind. Maybe one day I can return the favour.

      Thanking you in advance.

      Ronnie.

    18. I’m curious, is there anyone out there making decent money on affiliate marketing? I know the basics as to what it is, what keywords are, hoplinks from clickbank, and adwords but will I really be able to make an income? Is affiliate marketing just something I spend my days working out some sort of miniscule passive income or is it really legit enough to spend a lot of time?
      Who here can speak from personal experience about affiliate marketing?
      I must say, I’ve been quite stumped in my pursuit but I definitely have the motivation to continue with with affiliate marketing until I’ve made it my bread and butter. However, I’ve never attempted anything like this before and for weeks now it seems like I’ve been wading through mud trying to get where I wish to be.
      I have to be honest, the reason why I posted this was because I am looking for a professional affiliate marketer that makes a full-time income to be a sort of mentor. If someone who knows the ropes wouldn’t mind answering the occasional question I would be incredibly thankful if I could message them once in a while.
      email me at jdgabb@gmail.com

    19. I am starting an affiliate marketing site and need inexpensive ways to learn the following:

      -Professional site creation using Dreamweaver. (need more advanced tutorials, all the ones i find are for beginners. I already know the basics.)
      -Correct traffic direction. Everything associated. (SEO, Backlinks, content optimization, psychological advertising etc.)
      -Domain/web-hosting (whats the best or is there a better option?)

      Anything else anybody wants to add or any advice that you feel I should know would be much appreciated. I’m determined to make this happen no matter what.

      Please don’t post your programs or software you’re selling for affiliate marketing, I know how these questions usually go. If anything give me a list of programs that work very well (preferably under $80 as I do have a rather limited budget at the moment). Very much appreciated.

    20. I work for a media company that wants me to initiate an affliate network structure. At the moment I work in SEM but I have had no experience of affiliate marketing. I need to know the very basics about where and how to start building this from scratch. And, does anyone know what sort of timescale I would be looking at for initial implimentation? It will be focused on the finance industry. Particularly B2B.

    21. I’m looking to get started in the affiliate marketing business, but there are so many choices out there. I’m looking to find one that is easy to work with, but yet provides a good compensation agreement. Also, I’m asking this question to avoid the “get rich quick” schemes and scams that are prevalent online. My hope is that this business will provide an extra income as I start out, and eventually build it to replace my current income.

    22. I am having a website built for me by a friend of a friend and I want to ask them about adding an affiliate application where a code can be entered that gives a purchaser money off and also pays the affiliate who advertised the code. Is this a complected thing to ask for or is this something any web designer can install?

    23. Or do I need to pay for a more ‘professional’ blog domain?

      Also: Is it worth it to be an affiliate marketer? How much could I earn with a free blog, working part-time on it, and not paying anything to increase my blog search rankings? Is running an affiliate marketing blog a worthwhile thing (financially) to do when I can only do it part-time – or is it something that needs a full time worker?

    24. I’m talking about programs similar (but not limited) to Adscend Media.
      I don’t know coding or anything like that. I know people that do affiliate marketing work, and i’d like to get in on that myself.

      Where are some places to go for this work? What can i do to make money if i don’t know coding/computer programming? Where can i get more info on how to work with affiliate marketing? Information on stuff like that would be greatly appreciated.

    25. What is the best mobile casino affiliate program?
      I would like to start working as a mobile casino affiliate, i think it is a great market and in the future it’ll grow and exceed the online one. I heard that the best current mobile casino affiliate program and the best mobile casino is mFortune.co.uk. Does anybody have any experience working with them? Is there any advice you can give to a beginner? Thank you, any advice would be appreciated.

    26. I see a lot of different people peddling a lot of different things. Should I go with pay per click ads? Should I enlist the aid of a url submit service? Do I need to hire an SEO or other type of marketing company? I don’t have a big budget so I’m not sure what to do. Thanks!

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