How to create a customer network

When building a brand for your business, it goes without saying that a network of customers is synonymous with success. However, when measuring the initial success of a start up business,the number of sales is not always the real indicator of creating a spiderweb of customer networking channels.

The initial measure of success for a startup business can come from the total number of visitors or ‘hits’ on a landing page,the total amount of views of a certain product, etc. What translates that figure from vague acknowledgement of your company’s purpose and goals to public recognition of your business being a necessary commodity in your discipline, is the conversion from a minor interest in your company to a commitment; from just visiting your webpage to signing up.

This commitment can come in a variety of forms which promote your business and the services you provide through an ‘out of the box’ or alternative forum to just straightforward advertising:

  1. Newsletter – produced monthly or weekly with advice, instruction or promotional materials
  2. Podcasts – a weekly or monthly series which can often be in the form of a lecture or guest interview
  3. Mailing list – a platform for you to send promotional material relating to your business, partner businesses or relevant organizations

How to Increase the Conversion Rate in your Business

Many entrepreneurs embarking on an online career find themselves embroiled in a cacophony of mailing lists and forums and blogs and promotional press releases which they make available to anyone who will visit their website. Although maximum exposure of materials seems like the best option to make the general public aware of your company, it can in fact, be a hindrance to progression.

1. “If you Only Want People to do One Thing, Only Give them One Thing to Do”

James Martell, host of the Affiliate Buzz on WebmasterRadio.FM spoke of a conversation he had with a highly successful online business man, explaining that the key to having people sign up to a mailing list, newsletter or any other customer network, is to only provide them with one option. By reducing the initial landing page to merely options of ‘sign up’ or ‘sign in’, potential customers are forced to join the network in order to proceed. In a StudioPress themes review, they found that the most successful websites were those with the least cluttered home pages.

A clear example of this is when Tammy Morales, an affiliate businesswoman promoting an online scrapbooking company, found that her conversion rate never exceeded 1%. Despite all her efforts to direct customers to her forums,her mailing list and her podcasts, she found that no matter how many hits she encountered, she couldn’t increase her conversion rate. She found that when she reduced her homepage to nothing but registration to her newsletter, her conversion rate increased to an average of 10%, peaking at 20% on certain days.

2. Test your Popularity

There are many tools available online nowadays that can test which pages on a business website are the most successful landing pages. The most renowned of these tools is Google Website Optimizer. Through running an experiment unseen to customers, the tool can work out which page is most successful and set that as the major landing page.

3. Backlinking

Promotion and advertising have been proven for many decades to make for successful brands. In order to promote your brand as a reliable and recognizable entity, backlinking is a crucial step. This means that in order to place your brand in the public eye, copies or your website link need to be displayed on websites renowned and recognized within the field your company is aimed at.

There are three main ways to put this action into motion. Firstly, creating a network link with renowned companies will allow you to become ‘friends of the business’. This opens your company to the possibility of being featured on their website as a supporter to their cause. 

Secondly, business sponsorship of public causes can place your enterprise in the public eye creating the chance for featured sponsorship recognition on their websites.

Lastly, social media is an invaluable tool,whereby featuring your products through photography, posts and blogging allows for you to create a profile which includes your link, whilst also working with media that will organically spread your website link through reposting.

About the author: Emily Jenkins is a freelancer who built her reputation from a WordPress website built after doing research using many online sources such as www.shopwpthemes.com. This initial success caused by an acutely succinct website, allowed her to expand her writing to provide advice to other businesses on how to create a successful start up company from the initial set up.

    81 thoughts on “How to create a customer network”

    1. 1. A value chain is the sequence of activities that begins with raw materials.

      What result does a value chain end with?

      Select one.

      A. Operations and logistics
      B.X Delivery of products or services
      C. Supply and demand
      D. Outsourcing or insourcing

      2. What happens when an effective value chain is created?

      Select one.

      A. Customized products are standardized.
      B.X Profit margins are increased.
      C. Total quality management is not required.
      D. A mission statement is developed.

      3. Industry and market analysis, competitor analysis, and social analysis are examples of which step in the strategic planning process?

      Select one.

      A. Analysis of mission, vision, and goals
      B.X Analysis of external opportunities and threats
      C. Analysis of internal strengths and weaknesses
      D. Analysis of management implementation

      4. Skilled management, positive cash flow, and well-known brands are examples of which component of the SWOT analysis?

      Select one.

      A.X Strenghts
      B. Opportunities
      C. Weaknesses
      D. Threats

      5. What denotes skills or expertise in an activity that constitutes the roots of competitiveness in an organization?

      Select one.

      A. Opportunities and threats
      B.X Core competencies
      C. Products and services
      D. Strategic values

      6. According to Michael Porter’s competitive environment model, how can suppliers influence strategic planning?
      A. Suppliers can reduce manufacturing time and increase product quality.
      B.X Suppliers can reduce the threat from substitute products.
      C. Supplier can reduce technological, demographic, and legal threats in the environment.
      D. Suppliers can reduce the numbers of new entrants in the market.

      7. A company offers unique products in its industry to create a competitive advantage.

      Which type of strategy is the company using?

      Select one.

      A. Valorization
      B. Standardization
      C.X Differentiation
      D. Customization

      8. Happy Inc. is a leading provider of family entertainment and BCD is a broadcasting company with news, cable, and entertainment networks. Happy Inc. recently acquired BCD in hopes of boosting its primary business of family entertainment.

      Which type of corporate strategy is represented by Happy Inc.’s purchase of their distribution network?

      Select one.

      A. Horizontal benchmarking
      B.X Strategic alliances
      C. Networking
      D. Vertical integration

      9. A local business has provided services to its customers for 40 years. The business’s mission is “To give our customers the best service in town.” The owner of the business has had a long-standing dream to franchise the business and become the best provider of its service in the United States.

      What describes the owner’s dream?

      Select one.

      A. Strategic management
      B.X Strategic planning
      C. Strategic vision
      D. Strategic mission

      10. What is the first step of organizational strategic planning?

      Select one.

      A. Developing internal strengths
      B. Developing external opportunities
      C.X Developing a strategic mission
      D. Developing operational goals

    2. In the bottom right my icons say I’m not connected to the internet even though I am…it says that I have Local Area Connection (1 and 2…don’t know why it made a duplicate) Wireless Network Connection 3 (Don’t know why it made a 3rd when I can’t see the 1st or the 2nd) and I have a 1394 Connection 2 (don’t know what happened to the first one) Let me just say that my Motherboard is an ASUS P5K3 Deluxe Wi-Fi Edition…it has given me more headaches than all the hangovers I’ve experienced…I hate their customer support, tech service and RMA department. Moving on…so I get all these random new generated networks. Don’t know why. How do I fix this? And how come I can’t create a new network place so that my roommate on the same connection (he may be wireless and I’m Ethernet but still the same router box). All I want to do is fix it so that I don’t have these dead icons as well as have a network to share files
      I did this and was still unable to create a network :/

    3. I have this project which i am working on, (A Social Network) And I’m very optimistic about it, And every single person who sees it’ Always reply with positive reactions. I already have the logo, Scrips and everything, The only problem is i need lots of money for this project’ How do i let companies or at least investors’ Invest in my project, ?

      They’re are lots of entrepreneurs working on project with the help of people investing in it.
      Even Mark Zuckerberg had help from a big investor who invested millions in Facebook in the Beginning.

      I know probably most of you is going to say, That i won’t have a chance with my Social Network next to Twitter, Facebook Etc …. But i know for sure that mine’s is way different with a whole other plan.

      Which is something very unique

      For example, BOKU
      $55 million

      Founded in 2008, The company creates software that helps online merchants process payments using a customer’s cell phone number in place of a credit card; it then takes a small cut of each transaction. Big customers include Facebook and Electronic Arts.
      Has raised $42 million in venture capital.

      And Popchips
      $45.7 million

      Makes unique potato chip snack that contains less than half the fat of fried potato chips.
      Which Raised $6 million in August 2011.
      Celebrity investors include Ashton Kutcher, David Ortiz and Sean Combs.

      And more other projects, How do i find the right place to promote the project and find interested people or companies to invest in it >?

      Thank You

    4. I want to create a Web site that chronicles my life…but not a blog. I’d use words, lots of photos, documents, etc. I’m looking for either a Web hosting company that has very easy software to build a site or purchasable software that I can use and then load onto an existing hosting firm. I have no Web site design or HTML experience. This isn’t for day-to-day postings but a general document (hence, not a blog) I also want to ensure that the Web site can stay up indefinitely and not go down because the hosting company is sold or goes out of business. What is my best option?

    5. I am an Independent Representative for a telecommunications company and have been trying to figure out a way to sell a product/service to people who want to great service for low cost. However, I cannot create flyer’s because I can’t use the company’s logo. Also, there are many gated communities in my neighborhood that do not allow solicitors. What should I do?

    6. I’ve always loved to doodle in class. Lately people have been asking me to make them something. So I started to think… Maybe I could earn some money off of creating something I love to do. So anything can be useful to links to emails to even addresses.

    7. Which statement best explains the initial success of pioneer species in succession and then their eventual replacement?
      A. Pioneers can’t coexist with other species so they quickly die out.
      B. Disturbed areas have no balanced ecosystem so only pioneers can survive.
      C. Pioneers colonize quickly, but can’t compete with larger, slower-growing species.
      D. Only fungus and algae can pioneer disturbed areas, and they are easily replaced

    8. COLDFUSION WEB DEVELOPER
      Talented goal oriented individual with over eight years experience creating data-driven accounting, human resource and ecommerce solutions for customers on various platforms.
      ?Innovative approaches to problem solving.
      ?Hands-on experience leading all stages of system development efforts, including analysis, design, development, implementation and support.
      ?Outstanding leadership abilities; able to coordinate and direct all phases of project-based efforts while managing, motivating, and leading project teams.
      ?Adept at developing new applications that push the limits of current technology.

      CORE COMPETENCIES: Coldfusion MX, Coldfusion Components, Microsoft SQL, Web Services, Web Application Design, Development, and Support.

      * Platforms: Microsoft Windows® operating systems, Linux (Red Hat, CentOS, Fedora), and MacOSX
      * Networking: TCP/IP, FTP, SSH, HTTPD, SMTP, POP
      * Languages: Cfeclipse, Macromedia Studio, Notepad++, Aqua Data Studio, SQL Tools
      Help me use yahoo answers to find my dream job!

    9. bodies? How do we get one title and not the WBO, IBF, WBA, and WBC…we the paying customers have to have a way to make that happen.

    10. Hello,

      I am a French NATIVE speaker and I have completed a master in France. I want to teach French (private lessons), what is the best way to find customers ?

      Thank you very much.

    11. Should companies be able to eavesdrop onto social networks like Facebook or LinkedIn to look at posts and target there marketing onto peoples opinions. Is this an invasion of privacy or a good way to collect information

    12. I would like to get info on companies that can create a perfume! Meaning manufacturing a perfume? Please provide info on that!

    13. Intellistars for the standard definition version of the weather channel, and Intellistar 2’s for the high definition version of the weather channel for the local conditions and local forecasts? I don’t work for the internet provider, I am a former and future customer of there’s. I am just trying to help them out. They already have their headend finished. Any help would be greatly appreciated! Thanks!

    14. I live in South Florida and have a background in customer service, office, and legal work. I would prefer not to have direct contact with customers. I would like to start a business where I can bring home at least $3,500 a month. This is after paying taxes and business expenses.

      I know that there are an innumerable types of businesses, but I would like some ideas. Thanks!

    15. How can I create a buzz and word of mouth advertising with out using, vouchers, print media, flyer’s Internet, social media, website, or google adds etc? I have all those and am looking from an innovative idea. Any ideas folks?

    16. I travel in my work. I sometimes plug into LANs at customer offices. These customers are people we sell services to. I have private company info on my laptop, including things like proposals and pricing info that the customer shouldn’t see.

      Will a good firewall like Komodo prevent the LAN administrator from looking on my HD?

    17. I’m looking for a site that I can create custom t-shirts for work. I need a variety of t-shirt colors and be able print different names on each shirt. They also need to have something on the front and the back. I know about District Lines but I’m not 100% sure on how that works exactly so if you have some info on that, that would be awesome as well. But any other sites where I can make a small order of different t-shirts for the lowest price possible would be great.

    18. I have a motorola surfboard cable modem and on my available wifi networks on my ipod it shows up as ‘Motorola’ but it is locked. Where can i find the password to unlock it?

    19. The following is an excerpt from Lucent Technologies’ Management?
      Executive Summary
      We design and deliver the systems, software
      and services that drive next-generation communications
      networks. Backed by Bell Labs
      research and development, we use our
      strengths in mobility, optical, access, data and
      voice networking technologies, as well as
      services, to create new revenue-generating
      opportunities for our customers, while
      enabling them to quickly deploy and better
      manage their networks. Our customer base
      includes communications service providers,
      governments and enterprises worldwide.
      We have three segments organized
      around the products and services we sell.
      The reportable segments are Integrated Network
      Solutions (“INS”), Mobility Solutions
      (“Mobility”) and Lucent Worldwide Services
      (“Services”). INS provides a broad range
      of software and wireline equipment related
      to voice networking (primarily consisting
      of switching products, which we sometimes
      refer to as convergence solutions, and voice
      messaging products), data and network
      management (primarily consisting of access
      and related data networking equipment
      and operating support software) and optical
      networking. Mobility provides software and
      wireless equipment to support radio access
      and core networks. Services provides deployment,
      maintenance, professional and managed
      services in support of both our product
      offerings as well as multi-vendor networks.
      Beginning in fiscal 2001, the global
      telecommunications market deteriorated,
      resulting from a decrease in the competitive
      local exchange carrier market and a significant
      reduction in capital spending by established
      service providers.This trend intensified
      during fiscal 2002 and continued into fiscal
      2003. Reasons for the market deterioration
      included general economic slowdown, network
      overcapacity, customer bankruptcies,
      network build-out delays and limited availability
      of capital.
      We believe that the market for telecommunications
      equipment has stabilized
      and is starting to grow in certain areas. The
      growing demands of enterprises and consumers
      for additional services tailored to
      their needs is creating the need for a new
      convergence of networks, technologies and
      applications.
      Required
      1. Using the Consolidated Balance
      Sheets for Lucent Technologies for
      September 30, 2004 and 2003, prepare
      a common-size balance sheet.
      2. Evaluate the asset, debt, and equity
      structure of Lucent Technologies, as
      well as trends and changes found on
      the common-size balance sheet.
      3. What concerns would investors and
      creditors have based on only this
      information?
      4. What additional financial and nonfinancial
      information would investors
      and creditors need to make investing
      and lending decisions for Lucent
      Technologies?

      LUCENT TECHNOLOGIES INC. AND SUBSIDIARIES
      CONSOLIDATED BALANCE SHEETS
      (in Millions, Except per Share Amounts)
      September 30, September 30,
      2004 2003
      Assets
      Cash and cash equivalents $ 3,379 $ 3,821
      Marketable securities 858 686
      Receivables 1,359 1,511
      Inventories 822 632
      Other current assets 1,813 1,213
      Total current assets 8,231 7,863
      Marketable securities 636 —
      Property, plant, and equipment, net 1,376 1,593
      Prepaid pension costs 5,358 4,659
      Goodwill and other acquired intangibles, net 434 188
      Other assets 928 1,608
      Total assets $ 16,963 $ 15,911
      Liabilities
      Accounts payable $ 872 $ 1,072
      Payroll and benefit-related liabilities 1,232 1,080
      Debt maturing within one year 1 389
      Other current liabilities 2,361 2,393
      Total current liabilities 4,466 4,934
      Postretirement and postemployment benefit liabilities 4,881 4,669
      Pension liabilities 1,874 2,494
      Long-term debt 4,837 4,439
      Liability to subsidiary trust issuing preferred securities 1,152 1,152
      Other liabilities 1,132 1,594
      Total liabilities 18,342 19,282
      Commitments and contingencies
      8.00% redeemable convertible preferred stock — 868
      Shareowners’ Deficit
      Preferred stock—par value $1.00 per share; authorized shares:
      250; issued and outstanding: none — —
      Common stock—par value $.01 per share;Authorized shares:
      10,000; 4,396 issued and 4,395 outstanding shares as of
      September 30, 2004,and 4,170 issued and 4,169
      outstanding shares as of September 30, 2003 44 42
      Additional paid-in capital 23,005 22,252
      Accumulated deficit (20,793) (22,795)
      Accumulated other comprehensive loss (3,635) (3,738)
      Total shareowners’ deficit (1,379) (4,239)
      Total liabilities, redeemable convertible preferred stock
      and shareowners’ deficit $ 16,963 $ 15911

      * 1 month ago

    20. How can I create a business using services such as youtube, twitter, facebook, and other social networks to structure it to where it’s profitable? I have seen success stories, but I haven’t seen the actual process.

    21. I have a Bachelor’s in Information Systems, but only a Network+ certification. Job experience is as a technical support agent (3 years) and also as a consultant for in-house software (1.5 years). Could someone mentor me on the best path, or at least point me in the right direction to find a mentor?

    22. What application would I use so that my customers would be able to order everything online and I would be able to receive payments through paypal?

      Is there any webpage that can set that up for free?

      Thank you so much!

    23. How much does it cost to setup a Social Networking site.
      Are there any Social Networking Development Tools for rapid site development, how much do they cost and does that include Web Sever/DB hosting, what would be the ideal hosting platform and space requirements?

    24. Hello, I’m currently trying to start up a Gay Social networking site called HomoSpace.net. Anyhow any ideas of the best way to promote the site? Also AdSense will not allow sites due to its name. (Even though its not a porn site)

      Marketing techniques would be greatly arpreciated! Thanks

    25. How much should i charge for a networking site?
      im a webdesigner , but i know how to create a netorking site but i haven’t offered this yet.One day my client asked me to do a networking site like friendster or facebook. how much should i charged to him.. my charge for ordinary site is around 800USD.. how about networking site?

    26. and lending decisions for Lucent Technologies

      The following is an excerpt from Lucent
      Technologies’ Management’s Discussion and
      Analysis of Financial Condition and Results
      of Operations:
      Executive Summary
      We design and deliver the systems, software
      and services that drive next-generation communications
      networks. Backed by Bell Labs
      research and development, we use our
      strengths in mobility, optical, access, data and
      voice networking technologies, as well as
      services, to create new revenue-generating
      opportunities for our customers, while
      enabling them to quickly deploy and better
      manage their networks. Our customer base
      includes communications service providers,
      governments and enterprises worldwide.
      We have three segments organized
      around the products and services we sell.
      The reportable segments are Integrated Network
      Solutions (“INS”), Mobility Solutions
      (“Mobility”) and Lucent Worldwide Services
      (“Services”). INS provides a broad range
      of software and wireline equipment related
      to voice networking (primarily consisting
      of switching products, which we sometimes
      refer to as convergence solutions, and voice
      messaging products), data and network
      management (primarily consisting of access
      and related data networking equipment
      and operating support software) and optical
      networking. Mobility provides software and
      wireless equipment to support radio access
      and core networks. Services provides deployment,
      maintenance, professional and managed
      services in support of both our product
      offerings as well as multi-vendor networks.
      Beginning in fiscal 2001, the global
      telecommunications market deteriorated,
      resulting from a decrease in the competitive
      local exchange carrier market and a significant
      reduction in capital spending by established
      service providers.This trend intensified
      during fiscal 2002 and continued into fiscal
      2003. Reasons for the market deterioration
      included general economic slowdown, network
      overcapacity, customer bankruptcies,
      network build-out delays and limited availability
      of capital.
      We believe that the market for telecommunications
      equipment has stabilized
      and is starting to grow in certain areas. The
      growing demands of enterprises and consumers
      for additional services tailored to
      their needs is creating the need for a new
      convergence of networks, technologies and
      applications.

    27. The market is already well geared to produce safe products. In the pharmaceutical and other industries, much of the cost may be in just that, ensuring a safe product. One contributer here has said the market will do just that with greener products. But will it do it without incentives and/or penalties and just on customer preferences?

    28. I want to create a website for my business with a few email addresses. i also need the service to help me with creating the website as I dont have any experience.

    29. I have a website to promote my music, and I am looking to create ringtones that people can get for their cell phones. Is there any free code I can use to send a audio file from my website, direct to someones cell phone?

    30. If a person wanted to create an Etsy shop, do you need a certain amount of products, or a certain amount of one product? How does it work? How do the Etsy store owners recieve their money and send out the product?

      Curiousity got the best of me when browsing Etsy.

    31. I was watching the social network, and it made me really interested to know how it all works. Help anyone?

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