Google Analytics Master Class in Kuala Lumpur

On Thursday, I attended the Google Analytics Master Class (GAMC) at Hilton Hotel which was held for the first time in Kuala Lumpur. According to the organisers, it was previously held in Singapore in 2009 and when they saw that many Malaysians flew in to Singapore to attend the seminar, they thought that it would be a good idea to have the GAMC in both Kuala Lumpur and Singapore this year. Apparently they didn’t expect the seminar to have such a huge turnout. I, too, along with my friend Malcolm had to wait in a very long queue to enter the hall.

Took a photo of myself, since I was bored waiting for the event to start.

Somehow we managed to find some seats. Due to the huge crowd, we had to wait awhile for the registration process to be completed. The event was supposed to start at 2.00pm but it was delayed by at least fifteen minutes.

Umm….not really that short, but I suppose it cannot be helped.

After waiting quite awhile, the show finally got back on the road, so to speak. First up was Beth Liebert, the Product Manager for Google Analytics, presenting the Keynote Address. She showed us some slides, it really gave me a good idea on how powerful Google Analytics can be if you do it right and have conceived “goals” for your site. “Goals” can be applicable to any type of site, even if its not-for-profit.

Next speaker on the stage was Stephanie Hsu, Google Analytics Specialist. She came all the way from Mountain View, CA to give us an insight on how Google Analytics was conceived and how it can be used. The title of her topic was “Google Analytics. Powerful. Flexible. Intelligent”. I managed to take a photo of one of her more interesting slides.

After Beth Liebert (again) went on stage with her presentation on “The Power of Segmentation” and Adrian Tan from clickTRUE with “Taming the HiPPO” (that stands for “Highly Paid Person), Vinoj Vijeyakumaar, the Customer Solutions Engineer for Southeast Asia presented his segment.

Title of his topic was “Shaping The Funnel”, where he demonstrates how Google Analytics can help you analyse the data from funnelling the traffic to certain pages. Interesting stuff there.

After that, there was a break for tea, some food and drinks were served. Unfortunately at this point of time, I had to leave early due to some personal issues. I am actually still very super-pissed (even today, long after the event had ended) that I had to go on that particular personal errand for no real reason at all. Still, it was a very insightful event, and although I was not around for the second leg of the event, I do realise the potential of Google Analytics better than I do before entering that hall.

I hope they will have the event next year in KL, because this time I will be sure to sit through the whole thing until the end…even if there is a tsunami or an earthquake outside.

    50 comments

    1. I have an ecommerce store and I started a google analytics account. When I log into the back end of my online store, the google analytics overlay bar shows up and and I can’t get rid of it. How do you get rid of it? I use Chrome.

    2. Recently i added my blog with google analytics, after that my revenue has reduced drastically very low. I do not know the reason. I would like to the differences between the two.

    3. I want to become an expert at Google Analytics. Are there any great resources online that will help me accomplish this? Also, do I need a Gmail account to access Google Analytics? Can I use another Email account?

    4. What is the reason of increasing new visits and decrease in total visits in google analytics?

    5. If I put the google analytics code in my website, and then continually preview the local html file (which has the google analytics code in it), will that register to google visits each time I preview my site before posting to the web?
      Won’t it execute the piece of google code each time I preview my page?

    6. I’m looking at my company’s google analytics reports and I would like to figure out a way where under “campaigns” I can group our referrals into different groups, like “Partnership Referrals” or “Banner Advertising”, but I can’t seem to figure out how. I’m not sure if it won’t let me do this for campaigns that aren’t Google AdSense campaigns either. If this is the case, are there any other analytics sites that will? Thanks in advance!

    7. Google analytics by default only gives the domain that linked to your site in its referring sites section. I have heard there’s a way to get it to tell you exactly which specific web-pages link to you but I have been unable to activate this functionality. Any ideas…?

    8. I’m looking at my company’s google analytics reports and I would like to figure out a way where under “campaigns” I can group our referrals into different groups, like “Partnership Referrals” or “Banner Advertising”, but I can’t seem to figure out how. I’m not sure if it won’t let me do this for campaigns that aren’t Google AdSense campaigns either. If this is the case, are there any other analytics sites that will? Thanks in advance!

    9. I have an ecommerce store and I started a google analytics account. When I log into the back end of my online store, the google analytics overlay bar shows up and and I can’t get rid of it. How do you get rid of it? I use Chrome.

    10. I have Google Analytics tracking code on my website. While it is certainly powerful, I don’t see anyway I can use the information on my site. Specifically I want to add some statistics such as pageviews, visitors, most popular pages. Is there a way this can be done without logging into Google Analytics and exporting the reports? This is extremely cumbersome.
      Thanks.

    11. how do you get the code to enter into your site on google analytics?

      Cant find the settings tab on it

      Cheers

    12. My page was created with Webeasy Professional 7 software, so I used a template and know nothing about code. Is there an easy way to get the analytics code into my site so I can start tracking visitors?

    13. Monster, Career Builder and the like seem only good for junior or mid level positions. My specialty is actually pricing strategy, but a broader search area I use is market strategy, or market analytics. Looking for an effective site (Ladders, or ExecU Net type) that focuses on Senior Director or VP level positions.

    14. Hi,

      I know it sounds like I’m trying to do something bad that’ll be cheating something, but I created an analytics program, and I want to get a lot of proxy views to see how it works before I advertise and release my website to the public.

      Does anyone know an easy way to do this?

      I was wondering if there was something where you can type in a website and it’ll view it with a few hundred different proxies (the more the better).

    15. i heard modifying the host file will do it but i dont want to mess with that

      whenever a webpage is loading and i look in the bottom of firefox with what its loading it always slows down by the time all that analytics stuff loads… and are there other analytic services out there to block? Plus i dont want a major company stalking me everywhere i go, its just wierd.

    16. I have a musician I am managing and he has several thousand facebook friends/likes on his facebook group. Also he has several thousand free album downloads.

      How can I get the analytics for WHO these people are (where they are from, how old they are, etc..) so I can better manage him?

      Thanks

    17. I am totally lost. I have tried millions times to work out how you do this, but now I am totally lost. I was given a Tracking code not sure do I need to change the blue high lighted code or not. Any help or ideas will be most helpful. Thank you

      personalized Google Analytics Tracking Code

    18. I just setup Google Analytics on my site ( within the last day). The data just started surfacing. I am wondering how long I need to wait to get an accurate assessment from it?

      Thanks

    19. what is the difference between google analytics and google webmaster? i am almost finished my website now and i dont know the difference between the two. what are the differences?

    20. I want to learn about advertiser analytics. Are there publicly available resources on line? Any books to recommend?

    21. If I put the google analytics code in my website, and then continually preview the local html file (which has the google analytics code in it), will that register to google visits each time I preview my site before posting to the web?
      Won’t it execute the piece of google code each time I preview my page?

    22. I have a blog on blogger and I have signed up for Google Analytics to monitor my website views. Is there a way to insert a google analytics code to your website so that a “counter” will appear on your website? If so, how can I do this?

    23. For example, I visit a site, then I type in a different website in the URL bar, thus leaving that site. Will Google Analytics show what website I went to after leaving their page?

    24. What sorts of reports are the most important? Keyword, visitor tracking, etc. I know Analytics can do a ton.

      I’m a photographer.

    25. I’m trying to allow certain websites being blocked by google-analytics using ABP to block google-analytics. How do I completely block google-analytics by using ABP. In fact, I just want to ban google-analytics from my computer. Please tell me what to do after I click the ABP sign in the top right corner of my browser.

    26. I have a look on Firebug’s Net tab and my site finishes loading after 6.5s.
      However, all the pictures and stuff that belong to the site itself finishes loading after the first 2s.
      After that, Google loads analytics and adsense. Worse than that, they are not loaded parallel.

      How to still have the Google products without reducing the homepage’s rendering time?

    27. I signed up for Google analytics, and after I agreed to the terms and conditions then continue button, it just redirects me back to Google analytics sign-up page. And whenever I try to sign in, it redirects me to that page again. This doesn’t happen with any other Google products. Why is this happening, and how can I get my code? thanks!

    28. I have used Google Analytics in the past on my WordPress blog. But now, I have changed the theme and lost the tracking code too. I don’t know where to take the code from to implement it in my new theme. I have tried looking in my Google Analytics control panel but no luck…Can anybody help me?

    29. I have a Joomla website and already set up a Google Analytics account, now how do I add the code to my website so that it will keep track of visitors etc to every page? Thanks!

    30. I have been using Google analytics on my site.
      Google analytics presents reports but in different categories and not in an integrated manner.

      I want to track each users actitvity like:
      when he came, how he came, where he came from, through which country, which page he visited and time spent on each page.

      Repors in analytics show that but not in a collective manner.
      I want to view all this data in one go for each user. Is it possible using filters or by creating reports? please help out

    31. I have an ecommerce store and I started a google analytics account. When I log into the back end of my online store, the google analytics overlay bar shows up and and I can’t get rid of it. How do you get rid of it? I use Chrome.

    32. I want to use google analytics to optimize my website. I haven’t registered yet though, because I’m not ready to–my site isn’t up yet. I’m just curious how the whole thing works.

    33. I’m looking at my company’s google analytics reports and I would like to figure out a way where under “campaigns” I can group our referrals into different groups, like “Partnership Referrals” or “Banner Advertising”, but I can’t seem to figure out how. I’m not sure if it won’t let me do this for campaigns that aren’t Google AdSense campaigns either. If this is the case, are there any other analytics sites that will? Thanks in advance!

    34. Will it only track if you watch videos? Or does it also count you in analytics for ONLY viewing their profile? And what if one of their videos is set as the “featured video” on their profile, but you never clicked play? Would it then count as a view to that video?

    35. I’m looking to go into marketing but i heard marketing by itself (ex: brand management, which is where i would like to end up) is a very soft degree due to it’s limited quantitative focus. I was thinking about doing marketing analytics instead, which has a lot of focus on statistics, excel, sas, multivariate testing, etc. I’m also considering an MBA but that would again just be regular marketing but an MBA is a better known degree.

      The school I would do marketing analytics at is NYU, the MBA would be from a slightly lower level school like Rutgers. Which is better?

    36. So I set google analytics up on my etsy shop and I know that you put in a url of your goal, but how do I do this for an Item sold? Because I don’t know the url destination for a sold Item or the ones in between.

    37. Does anybody have a recommendation for a video analytics company? We are looking for an Omniture/Webtrend/GA equivalent but only for video, and we are not looking to purchase a video hosting/analytics package.

      Thanks so much for your help!

    38. I am looking for a web analytics program that I could just install on a server and not have to inject code into each page. Even an automatic injection program can get messy. A program that just monitors through the server would be awesome. Open source would also be nice.

    39. I have a web page was never setup as a “Goal” in Google Analytics but I need to extract visitor information for that page only (not the home page). If there is no chance of getting this information from Analytics, do you have any recommendations on website/software that i can use to obtain historical data for my web page visits?

    40. Google analytics by default only gives the domain that linked to your site in its referring sites section. I have heard there’s a way to get it to tell you exactly which specific web-pages link to you but I have been unable to activate this functionality. Any ideas…?

    41. I know I’ve had some visits, but they’re still saying zero. I just opened up Google ANalytics yesterday, so maybe they just haven’t updated yet?

    42. I set up a site that has URL tracking on it. I am sending out emails that have URL tracked links. When I look in Google Analytics I see a certain amount of traffic from these links. But I also see a certain amount of traffic that comes from ‘referred’ sites. I am unsure if this is due to my activity or not. Figuring this out will help me determine how successful my marketing efforts actually are.

    43. how do i move one google analytics to a different account? I have an old google account that i don’t use anymore except for one of my sites. I would like to move it to my other google account. How do i do that?

    44. “Does anyone know why Google Analytics , Feedburner, and MyBlogLog each report different measurements of the same metric. For Wordout, the difference in unique visitors, or page views, can vary between these services as much as 100%.”

    45. I use google analytics. The service I sell online is location specific. I am getting visits clustered around various locations.

      Any creative ideas on how to target visitors from specific locations? Does this make any sense?

      Something like: If you are from San Diego, click here for a special offer?

      Thoughts? Ideas? Experience to share?

    46. I have Google Analytics tracking code on my website. While it is certainly powerful, I don’t see anyway I can use the information on my site. Specifically I want to add some statistics such as pageviews, visitors, most popular pages. Is there a way this can be done without logging into Google Analytics and exporting the reports? This is extremely cumbersome.
      Thanks.

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