Blogging For Money

Well this is certainly no April Fool’s joke, seeing that this was widely reported on many tech blogs, including TechCrunch. This has also been confirmed on the YPN Blog. If you are a Yahoo Publisher Network (YPN) publisher, you would have received the following e-mail informing you of this decision:

Dear Publisher,

Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending april 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.

Because our content will no longer be delivered to your ad unit spaces after April 30, 2010, we recommend removing all YPN ad code from your pages by that date.

This will certainly be a problem for many YPN publishers who are banned from Google AdSense, the stronger competitor of YPN. On my part, I’ve never used it myself but I have been waiting patiently for YPN to come out of beta (even though it has been 5 years) and go international, however remote it was. Looks like this possibility has now become impossible.

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These days I have been neglecting my focus on optimising my Google Adsense position in my blogs, but I intend to rectify that soon as I come to the realisation that Adsense is essential for websites, especially those which contain a lot of content. The concept behind Adsense is relatively simple, as it involves inserting a Javascript code into a certain website or blog. Each time the page is accessed and shows a related link to a san francisco probate lawyer for example, the Javascript will pull advertisements from the Google Adsense program. The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Google Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

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It is common knowledge that without traffic to our websites, we have no business. Like any business, without any customers you do not get sales. Traffic represents all the people that gets a chance to see what you have to offer, such as a website about rhinoplasty Beverly Hills, CA, for example. The more people who see your products the more people there would be to buy them. Nobody puts up an e-commerce site that does not earn any profit. We have a startup capital that needs to be regained. With a consistent traffic, we at least have a fighting chance to achieve that probability. Monetizing your traffic would optimize your chances of making the best out of it.

The best and most proven method of making a profit out of your traffic is using advertising. The internet generates hundreds of thousands upon hundred of thousands of traffic everyday. Most of them are searching for something. While some are just looking for information there is also a good percentage that is looking for something that they need. The internet has proven to be a very reliable source in finding what was deemed to be a very unsearchable product. The internet has made the world a smaller place; you can advertise a product from the depths of Istanbul and still find a buyer from the center of Philadelphia.

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I know that I’ve been a really bad boy and not been paying attention to my Google Adsense earnings as of late. Oh yes, I still get payments from Google but certainly not as much as it was during the time when I was focusing my attention on it and at its peak. Mostly its because I get discouraged with the payment systems via cheque which is troublesome for this part of the world I am living in. Not only do I have to wait for a long time for those cheques to arrive, I also have to wait for them to clear at the local bank (takes a whole bloody month, would you believe it?). Plus, after the bank dip their beaks into the money, there isn’t much leftover for me to save or spend.

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Some Muslim brothers and sisters have expressed concern about the influx of the half-naked man religion websites and other undesirable, anti-Islam websites that appear in Google Adsense when they are using it for their online Islamic projects and looking to monetise it. Well, fortunately we can keep out these undesirable elements by the use of website filters which are available in the Google Adsense control panel. I have compiled the list that I am currently using and you can download that list (in .txt format) at the following URL.

http://www.ibnjuferi.net/filter.txt

It will keep out at least 60% – 70% of the Islamophobic and half-naked man religion websites that are rife through the Adsense system. Do be warned, however, that this method is not foolproof, as the half-naked man religion websites breed like rabbits and its hard to keep up with them all of the time. Therefore you should always be aware if such sites appear and update your filter list with the new URL should such sites keep appearing and escape the filters even despite applying it for your Google Adsense account.

The pay per click management (PPC) online advertising is now a popular form of advertising, both by businesses and personal webmasters looking to drive traffic to their websites. The real challenge in starting a PPC campaign is to get the right keywords related to their blog or website in order for the ads to appear and show up to the targeted audience. This certainly sounds quite simple in principle but in reality it is a very tricky thing to do. That is why one should turn to a SEO expert or company which specializes in pay per click management. Without the expertise of experts who understands the way that Google works when addressing a search for certain keywords relating to your site might render your site invisible to search engines.

A well-run pay per click management campaign with the right keywords targeting the right audience on Google or Yahoo can actually bring you more money if you have the know-how on how PPC advertising works. Both search engines are more competitive and due to this its much harder for anyone to choose the best and effective campaigns. Therefore if a SEO expert or company knows how to exploit this advantage, they would be able to attract traffic from both search engines and thus you will be able to reap the benefits of having tens of thousand people dropping by your site and interested in what you have to offer.

I have been trying out Kontera for a few months now but the result has not exactly been encouraging. Partly my fault, because I only put up the code on one blog (i.e., my blog) although I added several websites and blogs to Kontera! The reason is that sometimes the Kontera ads can be quite intrusive. As a matter of fact, I was forced to remove the Kontera ad from this website after receiving some complaints from the readers.

Since that particular incident, I was too lazy to even bother with the programme.

However, reading this post by LiewCF is giving me second thoughts. Maybe I should put the Kontera codes on my websites/blogs and experiment with the colours and stuff. I’m not really in it for the money since paid blogging is no doubt the most lucrative for me, but it does not hurt to have a little experience with Kontera.