YPN to shut down on April 30th 2010

Well this is certainly no April Fool’s joke, seeing that this was widely reported on many tech blogs, including TechCrunch. This has also been confirmed on the YPN Blog. If you are a Yahoo Publisher Network (YPN) publisher, you would have received the following e-mail informing you of this decision:

Dear Publisher,

Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending april 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.

Because our content will no longer be delivered to your ad unit spaces after April 30, 2010, we recommend removing all YPN ad code from your pages by that date.

This will certainly be a problem for many YPN publishers who are banned from Google AdSense, the stronger competitor of YPN. On my part, I’ve never used it myself but I have been waiting patiently for YPN to come out of beta (even though it has been 5 years) and go international, however remote it was. Looks like this possibility has now become impossible.

YPN has now recommended Chitika as an alternative to their programme:

For the opportunity to continue earning revenue, we suggest using Chitika, a leading advertising network that syndicates Yahoo! content match and sponsored search ads. Chitika has set up a special process for YPNO beta publishers to participate in its platform. Click here for more information.

We thank you for your participation in the Yahoo! Publisher Network Beta. If you have any questions regarding this announcement, please contact our support team at , monday through friday from 7:00 a.m. To 5:00 p.m. PDT.

Chitika has indeed set up a rescue page for YPN publishers here. So this certainly proves that the YPN closure is not a new rumour. First Geocities was closed down, and now this. What will be the next product Yahoo! will sacrifice next?


    1. I’m not talking about pop-ups, but the ads that all web pages now have. I do a lot of research for school and on some web pages it might take up awhile to load up all the small ads and so on. This is annoying so is there anything I can do to stop the ads from loading on webpages in Internet Explorer 8?

      Please don’t just say switch to firefox/chrome because these ads load on every browser not just explorer.

    2. It’s almost comical. Nearly every single ad is for one candidate or the other. Six ads in a row, Coakley, Brown, Brown, Coakley, Brown. I guess the TV stations are doing well.

    3. I would like to have the supermarket ads from the Dallas Morning News, but have never known which day of the week they are in the newspaper. I know Sundays have coupons but not very many ads. 10 points for best answer!!!

    4. I want to report abuse for all of these ads that I receive as answers, but if it’s not against the rules I can’t. I don’t want my credibility in reporting to be lowered.

    5. Does anyone know how to position a google ad directly over the free ads? I have looked up the Google Adwords site a couple of times. I don’t want my ad to appear in the sidebar, but directly above all the other free ads. Thanks!

    6. I’m doing a project for school and I’m trying to find out what kinds of political ads influence voters the most and how the voters are influenced by the ads. Please give me any input you have. Thank you!

    7. I have to create a program book for a local event.

      What is the strategy for pricing the ads? Is it simply deciding how much profit you want or is there something else I should take into account?

    8. I would like to monetize my website, and given the nature of the content, I am sure that dating ads would be most effective. Ads from Match, etc. What can I use to get these ads on my website? Thanks!

    9. I used to be able to make the ads either not appear altogether, or have them blocked by my Firewall, but since I’ve updated it, my blocked websites list is gone. What are the sites you’re supposed to put into it so that the ads don’t pop up? Also, I think there’s a way to block them by changing some code somewhere…

      If anyone can help me out with this, it would be great.

      Also, I use Mozilla, if that makes a difference.

    10. I believe that google searches the website for certain keywords and then decides which ads to place beside a site by comparing keywords in their database to the website that the user is viewing. How do they go about doing picking which ads to use?

      Thank you!

    11. A couple of my friends have been sending ads via Yahoo Messenger and MSN live messenger and they haven’t signed in for a long time.

    12. Does anyone know when the black friday ads will be coming out? If some are already out, what sites can they be located? Thanks a bunch!!

    13. I notice these ads up there with colorful large writing. They’re not pictures so how do I accomplish this?

    14. If i put google ads on my site and it gets 100k views/month mow much money would I make?
      Also are google ads the best thing to go with? What other ad companies are there?

    15. I can’t read an article or send an email without those horrible ads getting in the way. I used to buy estee lauder products, but never again!

    16. Whenever I log into Facebook, YouTube or just about anywhere, banner ads pop up showing links to singles sites or images of nasty chicks… Why is it doing this and how do I change it? It used to show stuff like snorg tshirt ads and stuff but now it just nasty local singles ads… How do I get rid of them or change them back to normal ads? I use google chrome and windows 7.

    17. I dint want to display google ads in my website. I wanted to keep it blank for few days. So any idea how to do it. Thank you.

    Leave a Reply